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Our AI & automation services

Ethical use of AI
Artificial intelligence (AI) has disrupted our typical working patterns and there's no going back. But it's perfectly reasonable for your business to question the ethical implications of these innovations.
You can trust our commitment to ethics and transparency with AI usage. We know that business authority ultimately comes from your subject matter expertise and thought leadership not regurgitated AI. We rely on AI for ideations, research, and enhancing your outputs not to replace your credibility with regurgitated outputs.

Robust AI Skills
AI tools are everywhere but not every tool is truly AI-powered and not every tool is even necessary.
We take the frustration and guesswork out of AI and stick to the tried and tested tools to enhance your business outputs using credible tools.
We can implement these tools to benefit your business with AI image generation, audio generation, translation, transcription, and general quality assurance.

AI agents and automation
Your executive team rely on your reporting for clear summaries that monitor and measure performance and forecasts.
We go beyond focusing on just results and take into consideration industry and seasonal factors, anomalies, trends, learnings and data-driven recommendations. Our reports ensure a clear data-driven narrative is presented to add impact to your reports.
AI and Automation Services
Frequently asked questions
What exactly is AI in digital marketing?
AI (Artificial Intelligence) in digital marketing includes things like writing content, analyzing data, personalizing ads, and predicting customer behavior. Think of it as having a super-smart digital assistant that can handle repetitive tasks while learning what works best for your business.
How is automation different from AI?
Automation is about setting up systems to perform tasks automatically without human intervention, following pre-set rules. AI goes a step further by being able to learn, adapt, and make decisions based on data. For example, automation might send an email to everyone on your list at a scheduled time, while AI might determine the best time to send each person an email based on when they're most likely to open it.
Is this all very expensive and complicated?
Not necessarily. There are solutions for businesses of all sizes and budgets, which we can advise on. Many AI marketing tools now have user-friendly interfaces and affordable pricing tiers. While enterprise-level AI can be expensive, there are many entry-level tools that small businesses can use without breaking the bank or needing a technical expert.
What are the main benefits of using these services?
The biggest benefits include saving time, reducing human error, scaling your marketing efforts without hiring more people, personalizing customer experiences, and making data-driven decisions. For example, AI can analyze thousands of data points to determine the best time to send an email or which images perform best in ads—analysis that would take humans much longer to complete.
Are there any downsides or risks?
Yes, AI content still needs human oversight to ensure it aligns with your brand values and messaging. Over-automation can make your marketing feel impersonal or robotic. There's also the risk of becoming too dependent on tools without understanding the strategy behind them. Privacy and data security are important considerations, especially when collecting customer data.