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Make Your Impact

Impactful email marketing solutions for you

We have what it takes

We’re Experienced

Trust decades of expertise in marketing across academia, public communications, R&D organisations, and scientific fields. 

We’re Partners

We’re as committed to becoming your partner for business growth as we are about respecting your existing identity, people, and processes.

We’re Curious

Learning never stops and neither do we. As the industry evolves with automation and AI, we keep pace with change meaning you do too.

Our email marketing services

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Content planning

All your content needs clarity, relevancy, and authority. We work with you and your subject matter experts (SMEs), key opinion leaders (KOLs), and other stakeholders to plan and craft email and newsletter content. 

Whether its a regular newsletter or a special campaign, we ensure your email is compelling and impactful.

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Email lists and testing

Our tried-and-tested approach will let your emails stand out in a crowded inbox. By managing, segmenting, and targeting your contact lists, we can ensure your target audience gets the right message.

We do regular A/B testing of subject lines, imagery, calls-to-action and more to ensure our email decisions are driven by data not assumption. 

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Email workflows

Don't just stop at monthly newsletters or one-off emails, let us help you to reengage your contacts and drive them further along the user journey with email workflows. 

We create email workflows to deliver follow-up marketing to contacts that meet bespoke conditions, like clicking a link. We help you to gain further business value per contact and strengthen customer retention. 

Frequently asked questions

What exactly is email marketing?

Email marketing is direct communication with customers via email to promote products, share updates, or nurture relationships. It offers the highest ROI of any digital marketing channel and provides direct access to your audience without relying on changing social media algorithms.

Is email marketing just spam?

Modern email marketing is highly targeted and personalised. We segment your audience and deliver relevant content based on their behaviour, preferences, and engagement history, resulting in higher engagement and conversion rates.

What kind of businesses benefit most from email marketing?

Any business with customers or prospects benefits from email marketing. E-commerce, B2B, services, and subscription businesses see especially strong results, but the channel works across industries and business models.

How does email marketing compare to social media marketing?

Unlike social media where you compete with algorithms, email marketing gives you direct access to your audience. Email consistently delivers higher conversion rates and ROI because it is a direct and personalised form of communication whereas social media marketing targets the masses with general content.

How can you measure the success of email marketing?

We track key metrics including open rates, click-through rates, conversion rates, revenue generated, and ROI. Regular reporting shows exactly how your efforts are performing and identifies opportunities for improvement.